Business Protocol

International Corporate and Business Protocol

Business protocol is a collection of unwritten guidelines which professionals apply when interacting with each other and their local and international associates, counterparts, and clients. In the corporate world, there are certain traditions and indicators of knowledge, a "code", that surpass traditional and common behavior.

What distinguishes an ordinary professional from an extraordinary one is, among other qualities, a clear understanding of business protocol - knowing what to do, when to do it, and how to do it - dignity, refinement, grace, style, good taste, demeanor, courtesy, actions/reactions under given circumstances.

Having protocol intelligence allows  us to focus on substantive issues - which is why correct business behavior and cross cultural awareness have become critical skills required for all international business executives.

• Business communication
  
• Organizing and managing high-level private events or functions
  
• Productive and efficient meetings
  
• Working with interpreters
  
• Corporate dining and business entertainment

Company Projection

A company's vision, mission, goals and how they are represented to the outside world, and the quality and caliber of its staff, come from its leadership. In their turn, managers, directors, department heads, administration, and front line will implement these directives. It is at this point at which the company's image is at stake. How clear are these directives? Is there any follow-through? Is there enough support? It is ultimately our behavior, how we communicate, the confidence we inspire, our credibility, and our integrity that will determine the esteem to which our staff and your clients, associates, competitors, will hold us and our company.

• Mission, vision, goals, policy standards/consistency directives from leadership to management to staff at all levels
• Training the company front line
• Staff motivation and education
• Projection by front-line
• Internal communication/staff ownership
• Being active vs achieving
• Company's first impression
• Professional/social projection by staff
• Reputation/image/credibility
• Attracting high-caliber staff
• Staff management

Client Relations

The goal is not to have satisfied clients, it is to have loyal, repeat clients, who become our company’s ambassadors:

• Reward our past clients
  
• Consistency and uniformity on customer care
• Staying your clients' radar
• Up-skill our sales staff to have greater product knowledge & benefits; choose and train our salespeople well – from belief in company’s mission to their body language
• Sell the customer/client what they want not what we think they need
• Focus on what the service will do for our client not what the service is
• Welcome a complaints culture – and follow-through
• Selling people to people – not product to product
• Expensive product sell if supported by top quality service
• Regular and frequent post-sale care

Results:

• More customers/clients repeatedly choose our company and recommend us – even at difficult economic times
• Smooth and consistent internal company operation leads to client security
• Our company’s reputation and integrity become known – attracting high-caliber staff

Hospitality Industry

There is only one way to outshine the competition in the hospitality world: extraordinary and outstanding guest relations.

As a guest, nothing pleases me more, and guarantees my return, than high-caliber service. I want my needs attended to. I want to be pampered. I want the things I cannot have at home. I want to escape the responsibilities and routine of my home life. It is not the cost of your furnishings that will impress me - it is how you care for me, how you care for your staff, how you care for your premises, and that you will not forget me when I have left, that will guarantee my return and my ambassadorship of your hotel. I will return because you are familiar with my habits, idiosyncrasies, and preferences. 

• Incomparable guest relations
• Hotel projection and front-line administration
• Foreign guests

The Indispensable Personal Assistant

• The role of the personal assistant: qualities, strengths, personal & professional goals, interaction & networking, business culture, personal competence, position in global work place, values & trends, managing vs manipulating, morality, trust, loyalty, discretion, initiative, self-motivation, administrative link, ethics, 
• The mind of the executive
• Expectations of the executive by the personal assistant; expectations of the personal assistant by the executive
• Intercultural awareness
• Creating a productive business meeting environment
• Effective business communication
• Event planning
• Dealing with the diplomatic world
• Dealing with conflicts & difficult people
• Executive travel, accommodation, hospitality, entertaining
• After hours executive support